IAA 'Big Idea' 2021 Competition

Details

The Big Idea Competition is the only national competition set for undergraduate marketing communication students by the International Advertising Association (IAA ) Australia Chapter. 

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Each university is able to submit a maximum of two teams. Each team will comprise 6 - 8 members including the Faculty Advisor. The teams will receive a client brief and the teams have to develop a full campaign within 7-8 weeks. 

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The competition official launch happens at end of July and the client brief will be shared at the start of August (start of Semester 2). The final submission will be towards the end of September. Finalists are announced by end of October and within the first two weeks of November, the finals will be held in the form of a campaign pitch.

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The University of Canberra has been part of this competition since 2016 and every year we have been a finalist. We became the national winners in 2018 by developing a national campaign for Nestle, Uncle Tobys. In 2019 we became the national runners-up by developing a campaign for Coca-Cola Australia. 

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This is a great highlight to have in your CV and professional portfolio. The students who have participated in this before are successful in their career and they always say this tends to be a highlight on their student career.

Required Criteria:
• 2nd or 3rd year Marketing Communication student
• Highly committed and responsible individual
• Confident with their skills (what they are good at)

• Good Presenter

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Note: Ideal if enrolling to do Professional Evidence in Semester 2